EWA Systems: Web Advertising Network

Overview

The key to monetizing web content with advertising is simply an issue of delivering relevant and compelling ads to the viewer in order to maximize the value of the resulting impression or click-through. This is a task for data mining and text mining algorithms, and for which EWA Systems is supremely capable as it has implemented most powerful and robust suite of data mining and text mining algorithms. EWA Systems' Web Advertising Network uses these algorithms to maximize the value of every ad shown through the network, and thus the value earned by both the advertiser and content publisher. A similar tool is available to optimizing e-mail campaigns. Both the Web Advertising Network and the E-Mail Campaign Server are hosted by EWA Systems and are available to those who would like to implement the technology in-house.

The strength of the algorithms behind EWA Systems' Web Advertising Network has been shown to achieve 30% higher click-through rates than its competitor's advertising engines. This correlates to a 30% increase in revenue straight to the members of EWA Systems' Web Advertising Network. These algorithms also greatly add to the robustness of the analytic analysis of the advertising process.

For Content Publishers

The Web Advertising Network takes the hassle and effort out of maximizing advertising revenues for web pages, weblogs, and RSS feeds. EWA Systems has created the tools that a web publisher needs to create an instant revenue stream from your content. Getting started is easy as there is nothing to install, and it is easy-to-use. You'll be up and running in just a couple of minutes. You control which ads can be shown on your pages and where they go on your pages. Some of the world's most powerful analytics target and optimize the ads, analyze the how viewers respond to the displayed ads. This information is immediately available to you via the network's robust reporting suite illustrating and quantifying your ad traffic, such as size, popularity of your content, revenue generated and your impression-to-click-through conversion rates.

For Advertisers

EWA Systems' Web Advertising Network simplifies getting your message into thousands of web pages, blogs and RSS feeds from micro-publishers and large media outlets alike. Your ads will be targeted to the right audience with world-class analytics ensuring that your ads impact is maximized stretching your advertising dollar.

Beyond traditional web pages which still represent the majority of the web advertisement opportunities, blogs and RSS feeds are becoming a key source of influence, opinion-sharing and consumer voice. Over 8,000 blogs and content feeds are generating millions of impressions. Advertising with EWA Systems' Web Advertising Network connects your ads with the full breadth of today's web advertising opportunities.

FAQ

Where will my ads appear?
Your ads appear in the web pages, weblog or feeds categories you choose. The ads are placed along with relevant content.

When do my ads start running?
Ads start running almost immediately.

What types of ads do you accept?
Currently, we accept HTML, text, and rich media ads.

What types of advertisers or publishers do you accept?
All ads in the network are tagged as to their content, such as pornographic, hate-related or otherwise violent content. Such content is limited to such is tagged as such is limited to such situations where such content is acceptable. Pharmaceutical ads will be reviewed on a case by case base. We reserve the right to refuse any advertiser.

How much text can I have in my ads?
40 character title, 75 character description and 100 character link and display URLs.

Can I have multiple EWA Systems' Web Advertising Network accounts?
Yes or you can manage all your campaigns under one.

Do you offer online reports?
Yes, we offer comprehensive reporting of your ads. When you join, you'll have access to reports that display views, clicks and the click-through rate of your ads and campaigns. You can also view the reports by date range.

How do I cancel my account?
You can log into your account and cancel that way, you you can Contact Us and we'll be happy to help you out.

What form of payment do you accept?
We accept major credit cards including Visa, MasterCard and American Express.

How are advertisements priced?
We offer several methods of pricing, including per-click, per-period, per-impression, and per-insertion.

Can I control the budget for my ads?
Yes. You have control over how you manage your ad budget.

Is there a spending commitment?
No

The Guts of the Network

The following chart illustrates how the various modules that make up the Web Advertising Network are organized.

The EWA Systems' Advertising Server creates a single marketplace where advertisers' advertising content and web publishers' advertising sites are matched in order to maximize the achieved value to both parties. When both the advertising content and sites are added to the network, the content or site are read, analyzed, and optimized. Ad content can be dynamically personalized to the viewer. Advertising can even be matched to dynamic web pages on-the-fly.

For the Advertiser

The Advertising Server supports textual, graphic, and rich media advertisements in all of the standard sizes and page placements. The ad content can even be dynamic created using the Advertising Server. Where this content is shown is limited only by a set of rules that are completely definable by the content provider. These rules can be general, like a geographical locale, or specific, like not on named site or only on one that is related to a specific target, or any combination of the two. The content provider can even specify time, cost, frequency, or even expenditure limits.

For Web Publishers

The Advertising Server supports all of the same content and even support dynamic web pages where the topic of the page, and thus the relevant ad content changes. Each advertising site has a similar set of rules which can limit what kind of advertising content can be displayed.

The Advertising server uses an unique set of algorithms to place advertising content on sites while satisfying all of the rules on both side. These display of the matching content is optimized to achieve the most value to both parties. Both parties can see what ads were shown where and observer the results. These results can further analyzed in order to optimize placement rules and better optimize the value of the advertising placement. Based on these recommendations, the campaign management system included as part of the Advertising Server can recommend changes to your advertising tactics and strategy.

For more information or to deploy, contact our Support Team.